1.Create true brand identity through packaging
The perfect example for this first point is Apple, a successful brand that was able to draw the thread of its premium, even they are positioned as a luxury brand, Apple build a packaging identity with a simplified design while investing on a high quality material that reflect the quality of the product.
You can first customize the inside or outside of your box with your brand logo and design it in your company colors. You can also take it a step further by adding custom tape to seal your shipment.
2.Make the opening experience pleasant through small touches
It is not necessary to set up this type of operation throughout the year if you do not have an unlimited budget, but occasionally during the year you can add small goodies or samples to your mail. For instance, you can slip a thank you card, a coupon or sweets on the box for each order placed.
3. Opt for a sustainable packaging option
Eco Friendly being more and more important for custoners, they are therefore more concerned about what they consume and how they consume it. Be careful not to put superfluous elements in your packages. In addition, if you have the possibility, use recyclable materials such as cardboard. To go further, you can anticipate possible returns of your products, and use reusable packaging for customer returns. Do not hesitate to contact us, Packlog is specialize in responsible boxes/packaging.
6.Bonus: shipping method
Of course, one of the vectors of this strategy is the shipping method, or rather the shipping times for your products. Because this element also comes into play, highlight several shipping methods on your online store, having the choice between express or standard can be appreciable!
Nearly 20 million Unboxing videos were made on YouTube in 2020, although this trend is not new, it is rooted in consumption patterns. With the current context and disrupted purchasing methods, do not hesitate to work on the customer experience through this marketing tool. You can learn from the many you tubers who make unboxing videos. Finally, why not suggest to your customers to do a review after their experience on your online store through networks like Instagram, YouTube or Tik Tok?
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